Designer's Notes
The style of the roots and sun bursts is purposefully simple, colorful, and childish. For Carnaval SF I feel this works because it speaks to the playful side in all of us.
The sun concept has iconographic roots in all American cultures I am aware of, and is therefore well served as the unifying theme in the design. It also alludes to Carnaval SF's 2009's slogan 'Seeds of Change, Roots of Revival," as the sun implicitly revives life and brings change with each new day. Carnaval as a celebration of life.
The center is the origin of the concept. A photograph of a pomegranate fruit as seed. It has a direct connections to Persephone, banned to the underworld for consuming the forbidden pomegranate fruit. An underworld that is also a part of Carnaval, as seen through the eyes of Orpheus and Euridyce in the film "Black Orpheus," set in Brazil during a 1950's Carnaval celebration in Rio.
The play off these two in symbiotic form completes the duality of carnaval.
AG Quagliata
www.AGQuagliata.com
